Context
Business decisions increasingly depend on timely access to relevant external information. News, market developments, competitor activities, and industry trends must be filtered, contextualized, and delivered efficiently to different user groups.
Contribution
Led the redesign and long-term operation of BASF News Watch, BASF's enterprise news platform. The work included product development, information architecture, content strategy, stakeholder engagement, and continuous improvement of the user experience.
Impact
The platform enabled business units to monitor developments across industries, competitors, and markets through a centralized, user-focused information service that supported informed decision-making.